How to Start a Business Online?
Going online is easier than many of you assume. It takes a few steps to start a home business online. Once you make up your mind to actually do it, find out a hosting service with built in auto-responder service, video uploading facility, blogger builder, Cpanel, video conferencing etc.,which are essential for your online presence.
Find an Opportunity that Suits You
First of all you should recognise the fact that your Internet connected computer is your “business in a box.” Have you heard that expression and wondered where you would get one? Now you know you can just create your own. If you don’t know exactly what kind of a business you want to conduct, you should go to a search engine like Google.com and query with ‘start a home business online’. You will get possibly millions of links that each represent an idea that you might be able to use. You probably did this part of advice, that you just landed on this website explaining about building an online business from home.
Spend some time learning about the various opportunities, you may find all kinds of ideas. For the ones that really stand out. Bookmark the site address. Then continue on until you get at least a few that sound feasible. Take note of the program’s products or services, the compensation plan (how much you can earn), the cost to start and maintain membership, resources, etc.
Brainstorm these ideas and try to imagine how they might work for you. Determine whether you want to do this part-time or full time. Find out how much time you could devote to it for now.
Let all that information stew for a while and evaluate the opportunity and take the decision.That is to say,if you are serious about wanting to move forward and really believe it could be done, then go for it. Once you take the decision to go for it, it is not necessary to make a long-term commitment to get it successful. If you are not serious about your business you may as well waste your time or money. This is not to say you may not have a few trials and errors.
The bottom line is the only way to make any business work is to really focus on promoting it so that you will generate traffic to your website. If the traffic is quality traffic, eventually you will get prospects and then actual sales! This is the fun part!
Remember that nothing will happen no matter which business model you choose unless you are actively engaged in advertising and marketing your business in as many ways as possible over a period of time. Nothing happens instantly or by magic, even on the Internet, but if you are willing to treat your business seriously there is every reason to believe you can succeed!
How to Make Your Business Online?
There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:
Do the diligent research to find the products or services the market requires. Simply to say that find out what people need. The next logical step would be fulfilling that need. Providing what people require is your best choice of business. “Find the need and fulfil it.”
Most people who are just starting business out make the mistake of looking for a product first, and a market second.
2.Plan Your Business
Make a concrete master plan how you want to run the business. That is making a blue print of your business is going to be and how you are going to execute it. Listing your requirement is also equally important. Find out how much money or capital investment you require to run the business.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results.
The internet makes this kind of market research easy:
Visit online forums to see what questions people ask and what problems they’re trying to solve.
Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists–and do it better than the competition.
3. Design and Build an Easy-to-Use Website.
If you want to go online the first thing you should is to make a website/blog. Your website should is your online office or shop. It should be communicative and should be automated. Your website should communicate with the visitors to the site/ traffic. Meaning it should not be just only an e brochure. Not only it should be attractive to humans and but also it should be search engine friendly.
Once you decided on your market and product, and you’ve nailed down your selling process, now you should be ready to make your business website. You should keep it simple. Remember that you have fewer than five seconds to grab your visitor’s attention. Otherwise he/she is gone, never to be seen again.
Some important tips to keep in mind:
1. Arouse interest with a compelling headline.
2. Describe the problem your product solves.
3. Establish your credibility as a solver of this problem.
4. Add testimonials from people who have used your product.
5. Talk about the product and how it benefits the user.
6. Make an offer.
7. Make a strong guarantee.
8. Create urgency.
9. Ask for the sale.
Throughout your page, you need to focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask “What’s in it for me?”
1. Choose one or two plain fonts on a white background.
2. Make your navigation clear and simple, and the same on every page.
3. Only use graphics, audio or video if they enhance your message.
4. Include an opt-in offer so you can collect e-mail addresses.
5. Make it easy to buy–no more than two clicks between potential customer and checkout.
6. Your website is your online storefront, so make it customer-friendly.
Step 4: Prepare Your Sales Funnel/ Make pages with the write up that sells
There should be a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase.
Step 5: Use search engines to drive targeted buyers to your site.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Step 6: Build Your Brand
That is just establishing an expert reputation for yourself. People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
Include “send to a friend” links on valuable content on your website.
Become an active expert in industry forums and social networking sites where your target market hangs out.
You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.
Step 7: Use the power of Email Marketing to turn visitors into buyers.
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them email.
- You’re giving them something they’ve asked for.
- You’re developing lifetime relationships with them.
- The response is 100 percent measurable.
- Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.
Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than email for following up with those leads.
Step 8: Increase Your income through Back-end Sales and Upselling.
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 40 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part–not to mention the most expensive. So use back-end selling and up-selling to get them to buy again.
- Offer products that complement their original purchase.
- Send out electronic loyalty coupons they can redeem on their next visit.
- Offer related products on your “Thank You” page after they purchase.
- Reward your customers for their loyalty and they’ll become even more loyal.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there anything that you are neglecting. You shouldn’t go wrong on the basics.